MARKETING STRATEGY CENTRAL COAST

Digital marketing strategy that delivers

In-depth analysis, detailed planning, and expert advice – all designed to optimise your results

Your Complete Central Coast Marketing Game Plan

Comprehensive Business Review

Your marketing strategy will be tailored to fit the specific requirements of your business. Our Central Coast experts will work with you and your team to understand your strengths, challenges, goals, and unique selling points.

Creative Solutions and Practical Advice

Your marketing strategy will feature advice and activities that are both data-driven and creative-driven. Our recommendations will be designed to deliver real results and maximise your return on investment.

Full-Service Marketing Strategy Agency

Your marketing strategy will provide a consolidated, holistic approach to marketing activities for your business. Our Central Coast team can also support execution of your strategy, including web design, social media management, search engine optimisation, Google Ads and brand & content development.

Digital marketing strategy that suits your business

Customer and Competitor Research: Boost your competitive advantage by better understanding who you’re marketing to and who you’re competing against.
Team Workshops: Build buy-in by involving key team members in goal setting, creative development, and activity planning.
Marketing Plan Development: Bring structure to your marketing approach by setting your goals and the budgets and activities required to achieve them.
Tone of Voice Setting: Drive consistency in your activities by developing a clear vocabulary and personality for your marketing messaging.
Channel Selection: Optimise the effectiveness of your messaging by carefully selecting the best channels for your business, customers, and marketing approach.
12-Month Activity Planning: Make it easy to stay on track by mapping out your marketing activities and budgets for the next 12 months.

How does it work?

Analyse

We work with you to understand your business operations and goals, market gaps and opportunities, and customer interests and motivations

Create

We come up with detailed recommendations on the general approach and overarching messaging required to achieve your desired results

Plan

We create a detailed checklist of specific activities for you and your team to complete

Assess

We recommend a data-driven approach to measuring the effectiveness of your activities and adjusting your strategy to maximise performance

WHO WE WORK WITH

Oddball partners with local trades and professional services that want more than just marketing “noise.” We create connected strategies that help your business attract quality leads, build loyalty, and scale sustainably.

Trades

In trades, people move fast. They search, scan, and choose the first business that feels credible. A sharp strategy makes sure you’re always the first choice. We focus on:

Targeted local reach: aligning suburb pages, ads, and maps so you show up when and where it counts
Clear service positioning: making sure people instantly understand what you do and why you’re the right choice
Conversion-first funnels: guiding customers quickly from search to enquiry to booking
Performance tracking: building measurement in from the start so you know what’s working

Key trades we work with:

Plumbers, Electricians, Builders, Landscapers, Air Conditioning + more

PROFESSIONAL SERVICES

For professional services, trust decides everything. People want evidence you’re credible before they pick up the phone. Our strategies put that trust front and centre by focusing on:

Brand positioning & messaging: carving out your unique space in the market
Authority building: long-form content, case studies, and resources that prove expertise
High-intent targeting: focusing on the search terms, ads, and campaigns that connect with clients ready to act
Reputation integration: weaving testimonials, credentials, and results into your online presence

Key professional services we work with:

Law Firms, Accountants and Financial Services, Mortgage Brokers and Loan Services + more

DON'T JUST TAKE OUR WORD FOR IT.

The whole team at Oddball Marketing were amazing to work with!

Brianna Harvey, Digital Marketing Specialist, The Doylo Lifestyle Group

The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I need, better than I was expecting, and delivered before deadline.

Chris Andrews, General Sales Manager, LEXUS of Central Coast

Oddball Marketing has been integral in building the Berowra Chiropractic & Health brand. The creative team at Oddball have assisted us with logo conception, business cards, flyers, car signage as well as building our amazing website.

Rebecca Christensen, Director, Berowra Chiropractic & Health

We can totally depend upon Oddball to deliver stylish advertising that always meets the brief and is on time. We’ve recommended them for so many of our advertisers who love both the creative and the prompt service.

Catharine Retter, Editor, Coast Magazine

The Oddball team created our new, modern website and run a monthly lead generation campaign for our business. They are fantastic to work with. Not only are they clued into the latest marketing news and technology, but they are also a diverse team who specialise in their own areas of marketing – not just one person trying to tackle a bit of everything!

Jade Trembath, Managing Director, 4 Seasons Home Insulation

Our company has been working closely with the team at oddball for a number of years now. In that time they have taken the time to learn all about our business, they know how we run the business, what each persons role is in the business, all about our products & they love listening about new designs & products we have coming through.

Heidi Holt, General Manager, Betta Balustrades & Fencing Manufacturers

The team at Oddball Marketing have been invaluable to us at Central Coast Leagues Fitness over the past two years. Not only have they helped us navigate the world of digital marketing, but they’ve also become our one-stop-shop for printed media, flyers, posters and all social media and web design too.

Dax Jarrett, General Manager, Central Coast Leagues Fitness

We’ve been dealing with Oddball Marketing for over 2 years now and have been impressed by their service. They have helped us with marketing initiatives for our own business (branding, website, marketing collateral), as well as marketing for particular projects for our clients, and they have always had great ideas and initiative.

Daniel Mason, Chapman & Frazer

FAQs

How much will our new marketing strategy cost?

Your new marketing strategy will be tailored to the unique needs of your business. As such, how much it will cost will depend on the type of strategy and level of detail required.

What will our new marketing strategy include?

We offer the full range of marketing strategy services and match our support to the needs and goals of your business. As part of this, we will ensure you have all the information required to execute our recommended marketing approach.

Do you know our industry?

Yes, we do! While we have particular experience developing strategies for trades and professional services, we know how marketing works for every industry. We will also work closely with you to understand the unique opportunities and challenges your business faces.

Have you worked with businesses our size?

We sure have! We have partnered with businesses of every size to develop online marketing strategies that deliver results. Whether you’re a small business looking to grow or a larger operation trying to consolidate your market position, we can help.

How do you measure success?

We believe evaluation is a crucial part of any effective marketing strategy and will recommend an appropriate performance monitoring approach. Exactly what this looks like will depend on the specifics of your strategy, but will include both qualitative and quantitative measures.

What’s the next step?

If you’re ready to make a start on your new marketing strategy, contact us to arrange your obligation-free discovery session. During this session, we will discuss your business, your requirements, and how we can help.

Will our sensitive information be kept private?

Of course! We understand how valuable business insight is and any information we collect through analysis activities will be treated as confidential. We also won’t disclose any details of our working relationship without your prior permission.